How NAS Conception Accelerated Growth with Dynamics 365
The Greenreb AG is expanding throughout Europe – relying on a scalable cloud architecture with Microsoft Dynamics 365. Together with NAS conception, a system was developed that connects new locations in a few weeks instead of months and unites all data from cash registers, merchandise management, gaming systems, and marketing in a central platform.
Initial Situation
Greenreb AG faced the challenge of providing technical support for its Europe-wide expansion.
Setting up new locations had previously been time-consuming and characterized by manual processes. Different systems led to data silos and made it difficult to evaluate central key performance indicators.
Solution
With the support of NAS conception, Dynamics 365 Business Central, Dynamics 365 Sales, and Dynamics 365 Marketing were introduced.
The goal: a consistent, cloud-based IT structure that can be centrally administered, expanded to suit specific countries, and rolled out quickly.
“With Dynamics 365, we were able to connect new locations within a few weeks – instead of several months as before.”
— Greenreb AG (Source: Microsoft Customer Story)
Integration and Automation
The solution is based on a clear data architecture in the Microsoft Dataverse and seamlessly connects various operative systems.
The central integrations include:
- POS systems and merchandise management
- CRM and ERP processes
- Marketing data sources and reporting systems
- Automations with Power Automate
- Planned expansions with Power BI and Azure Machine Learning
“The cloud infrastructure enables us to standardize processes and at the same time implement local requirements in a country-specific manner.”
— NAS conception Project Team
Results
- Roll-out time: Reduction from several months to a few weeks
- Central data platform for all European locations
- Scalable IT landscape for sustainable growth
- Reduced administration efforts through cloud operation
- Improved decision-making bases through real-time data
Outlook
In the next step, the integration of Power BI and Power Automate will be further expanded.
This allows Greenreb to track how locations are developing in real time and derive data-based measures.
The project shows how well-thought-out cloud ERP and CRM architectures promote growth and transparency alike.
What SMEs & Start-Ups Can Learn from This
Small and medium-sized enterprises (SMEs) or start-ups can also benefit from this approach.
A modular entry into Dynamics 365 – for example, with Sales, Marketing, or Business Central – enables gradual digitization without having to invest in complex large-scale systems.
Essential success factors are:
- Clear definition of processes and data flows
- Use of standardized cloud modules with high integration capability
- Focus on automation instead of individual development
- Central data storage for more transparency and efficiency
With NAS conception SMART START, SMEs also have a proven concept at their disposal that enables a quick entry into the Dynamics 365 world – within a clearly defined cost framework and with manageable implementation effort.
This allows the advantages of the cloud platform to be used gradually without affecting day-to-day business.
NAS conception supports companies in implementing these principles pragmatically – from strategic planning to technical implementation.
